Here's Our Formula For Email Success...
OK, so let’s talk about how to build a your own marketing empire with email.
The actual steps are pretty simple, it's the implementation that trips people up.
Step 1: The Offer
The big secret to all selling (online or offline) is to promote stuff people want to buy.
Sounds simple, I know, but I can't tell you how many people screw this step up with a complicated process or a revolutionary new product nobody wants.
To figure out what people are already buying, something that's in-demand, identify your most successful competitors and model them.
And to do that, you'll want to…
- Subscribe to their lists and discover what they promote, how often they mail, and what kind of messages they send.
- Join their affiliate program and let them hand over their winning ads, sales pages, marketing funnels, and strategy.
- Buy their products and discover their post-purchase process, upsells, downsells, customer support features, and back-end promotions.
You can learn more about your market by studying successful competitors than through any course or training. And it's that kind of "boots on the ground" intelligence that will pay off big.
Step 2: The List
The best lists are targeted based on niche or audience type. And the most effective way to find those is to put on your customer hat and subscribe to as many lists and newsletters in your niche as you can handle. (Tip: Get a new email for this.)
Look for publications that sell advertising, and any others that impress you with great content. Now you want to put on your advertiser hat and reach out to them.
See if they sell ads, or run offers, or otherwise promote third parties. You can even ask them what's working (they'll often share if you're an advertiser).
And even if they don't, you can usually tell a list responds to an offer because the advertiser keeps running ads.
That’s a big tip off. If you see the same kinds of ads running week after week, they probably work.
Step 3: The Funnel
Let’s talk about the Funnel part, since that’s really the most important, and the easiest to solve.
Any schmuck can buy targeted clicks and send them into a sales page. In fact, that’s what most internet marketing is, schmucks buying clicks and direct linking because they don’t want to spend the time or effort to create a funnel.
They want a quick hit with little or no work.
Funny thing is though, an effective funnel doesn't take much extra effort, and the payoff can be immense.
Heck, the simple act of sticking a squeeze page in front of your sales letter means you are playing the Long Game, building the asset value of your company, and enhancing your per-visitor revenue.
When you enhance your revenue per visitor, something special happens…
You can afford to pay more for traffic. And when you can afford to out-bid competitors because you’re making more money, you really do own your market. You’re no longer chasing “cheap clicks,” you’re on the trail of something far more lucrative... Return-on-investment.
Competitors become affiliates and start sending you traffic because they make more than they do monetizing it themselves. You get a lot of risk-free visitors and only pay when people buy.
It's pretty awesome.
Step 4: Follow-Ups
Remember, email traffic is predisposed to opting into your list, so don’t waste the opportunity, especially when you can easily double your revenue over direct-linking by getting them to opt in and following up with a strong email sequence.
Of course, that means you have to capture names, build a squeeze page and a thank you page and autoresponder and all that stuff. And you have to write some follow ups, and a little copy.
But we are all grown ups here, right? You probably have that stuff in place. And if you don’t, it’s time you get with the program. This isn’t amateur hour, it's an online training for grown-up marketers who are ready to step up their game.
We practically run our business with easy-to-use tools like LeadPages.net, WordPress, OptimizePress, ClickFunnels, and an AWeber account.
No rocket science degree required:-)